Powering professionalism. For better customer outcomes.

The Professional Map is the international benchmark for excellence in the insurance and personal finance professions. It sets out the behaviours and technical expertise at the heart of what it means to be a well-rounded professional today. 

Whatever level you are at, whether a Chartered Insurance Institute member or not, the Professional Map is for you.  

Use it to gain the insight you need to achieve peak performance; guide your business or career; drive a positive working culture; and boost your professional development. Map your way to a future-ready workforce and better customer outcomes.

Introducing you to the Professional Map

The Professional Map is a competency framework and career development tool that helps you identify training needs and to prepare for appraisals, career development and planning, job applications and progression. At the heart of it you will find the competencies you need to succeed in the workplace, meet business goals and drive good customer outcomes.

What would you like to do?

Explore the Map

Explore the technical expertise and behaviours at the core of what it means to be a well-rounded professional.

Self-assess your skills

Identify your learning needs and plan your development for career success. 

Find learning

Find the learning you need to meet your development goals and career ambitions.


Everything you need to know about the Professional Map and how it applies to you.